PRBOT –
Jul 30 2010
Automotive portal CarDekho.com is in the fast lane and in top gear as it has reached the top spot by becoming India's number one Auto portal. Comscore, world leader in online audience measurement, has ranked the CarDekho as No.1 Auto portal with 745,000 unique visitors for the month of June.
This young and refreshing car portal started its operations in March 2008 and in a short span of two years has reached the zenith owing to its quality of content. Founders Amit and Anurag fondly remember how all the car domain names were already taken and the product manager Ajay came up with the name CarDekho and it immediately clicked with the team. Now CarDekho is a household brand with millions of visitors checking it out every month. CarDekho.com has several feathers in its cap such as the Website of the Year award in 2009 by MetrixLab, top ranking by Comscore and Vizisense. CarDekho also tops the charts in month of June in Vizisense rankings as well.
CarDekho outperformed other auto portals like Carwale, Gaadi and Team-BHP in the race to the number one slot. While Carwale stands at number two with 650,000 unique visitors, Team-BHP(593,000) and Gaadi(582,000) are at number three and four respectively. This is a great achievement for CarDekho, which was number two as per previous month rankings.
CarDekho.com assists new cars and used cars buyers to make informed buying decisions. CarDekho offers its users a variety of research tools, expert reviews, user reviews, on road prices in all cities, pictures, dealers etc making it a complete buying experience. It also offers individuals to sell cars without any listing fee unlike other popular portals. “CarDekho.com aims at delivering car research related solutions in the most convenient fashion possible. It is the site’s user friendliness and content quality that is responsible for its popularity. On behalf of CarDekho team I would like to thanks all our users who have made us reach this important milestone. Becoming the #1 portal is indeed a proud moment for us, but there is a long road ahead.CarDekho's future vision is to create a unique car buying experience. We aim to make car buying process a simple one where our customers can buy cars sitting at luxury of their homes, and with guarantee that they are getting the best deal.” says Amit.
CarDekho.com has a huge fan base that follows it not only on the main website but even on websites like Facebook, Sify and Rediff.com. “Car launches, price announcements, scoops and other industry related news is gathered from very reliable sources and presented on the Sify Finance Auto and Rediff.com business pages as well. ” says product head, Charu.
It needs to be mentioned that comScore provides syndicated and custom solutions in online audience measurement and is considered to be on of the best source for traffic measurement for online media planners.
